Branding and packaging design for an artisanal band. Made in small batches all pasta are made with Bonze Die Extruders, giving the pasta a rough texture that hold sauces perfectly and made with Italian semolina wheat, and focuses on quality over quantity.
Pasta Rinascita embellishes the Italian food culture and the long history of pasta, turning the historical time-tested methods of authentic ingredients and making pasta into a quality product. A balance of classical and modern, the package design is sleek yet is filled with ornate details, reflecting both the brand and the product.
Form and Function
Pasta Rinascita offers a different unboxing experience with a sleeve, sliding to reveal beautiful detailed drawings of pasta history and additional information, it makes the opening experience feel that much more premium and different. In addition, this design also offers features such as a way to measure portion sizes and the ability to reseal and close the box after opening as well as standard features expected like a product window.
