Client
Hoover Australia
Year
2026
The brand Hoover, synonymous with household appliances in decades past, has relaunched in Australia, bringing a range of modern appliances along with white goods, but in a market with new competitors and challenges.
Tasked with creating packaging designs for their range of white goods, this gave me an opportunity to set it apart from the competition. The design direction all sprouted with the market research, identifying the unique position that Hoover has being a heritage brand. I capitalised on the sense of familiarity the brand brings by researching old vintage package designs by Hoover and weaving that DNA into the modern brand guidelines, bringing something nostalgic yet contemporary.
